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More informationCellar Plan
Invest monthly with Wine Cellar plans
See PlansWHAT IS A WINE CELLAR PLAN?
A wine cellar plan is an easy and affordable way to build your wine investment portfolio. Our expertly crafted investment-grade wine cellar plans are selected by our in-house wine specialists and are tailored to fit your needs. Build a magnificent wine collection over time which you can sell on for a profit or trade with other collectors. Start investing from £250/mo.
CELLAR PLANS
Bronze Plus - Starter
£250/mo

2% annual fee

480 Bottles (40 Cases) By Year 4
120 Bottles (10 Cases) per Year

£12,000 Holdings By Year 4
£3000 per year

Cellar Plan Team Access
Our dedicated cellar plan team can assist with any part of the process.
Invest now

Storage & Insurance Included

No Onboarding Fee

Cancel Anytime
Silver Plus - Starter
£500.00/mo

1% annual fee

960 Bottles (80 Cases) By Year 4
240 Bottles (20 Cases) per Year

£24,000 Holdings By Year 4
£6000 per Year

Personal Account Manager
Your dedicated account manager can assist with any part of the process.

Invite To Four Tastings Yearly
Enjoy our exclusive tasting events held in our Mayfair Lounge

Annual Cash Back - To Spend On Future Allocation
Earn annual cash back to reinvest in your future allocations effortlessly.
Invest now

Storage & Insurance Included

No Onboarding Fee

Cancel Anytime
Gold Plus - Collector
£1000.00/mo

0% annual fee

1920 Bottles (160 Cases) By Year 4
480 Bottles (40 Cases) per Year

£48,000 Holdings By Year 4
£12,000 per Year

Personal Account Manager
Your dedicated account manager can assist with any part of the process.

Invite To Four Tastings Yearly
Enjoy our exclusive tasting events held in our Mayfair Lounge

Annual Cash Back - To Spend On Future Allocation
Earn annual cash back to reinvest in your future allocations effortlessly.
Invest now

Storage & Insurance Included

No Onboarding Fee

Cancel Anytime
THE BENEFITS OF A cellar plan

Returns
Build & curate a high-yield wine portfolio through monthly auto-allocation of investment-grade stock.

Access Rare Stock
Members get priority access to handpicked fine wines and rare vintages, only available with the Cellar Plan.

Personal Account Manager
Concierge access & expert advice on how to build the best portfolio for you.

Secure Storage & Insurance
Your collection is fully insured & stored in bonded warehouses, licensed & audited by HMRC.

Cash Back + Member Perks
Receive free annual credit to spend on your allocation & get access to member-only wine tastings.

Flexible Exit Options
We offer a wide range of exit options, including selling privately or on our marketplace, going to auction, gifting or for your own consumption.

Data-driven Intelligence
We track global pricing, auction trends, and Wine Advocate scores to identify wines with the highest appreciation potential for your portfolio.

Dynamic Portfolio Management
Our proprietary tools help rebalance and optimize your cellar, adjusting for shifting market conditions.
How OUR CELLAR PLAN Works?

Set Your Pace
Choose your plan & select how much you want to invest each month. Our team will reach out to discuss your goals.

Portfolio Construction
Based on your plan & goals, our team will source a tailored selection of highly liquid investment-grade wines for your cellar plan.

Effortless Management
We'll take care of secure storage & insurance. If your wines reach peak maturity, we'll recommend the best time to sell for maximum returns.

Track Your Progress
We want this to be as flexible & fun as possible - our platform allows you to watch your collection grow, keeping you updated along the way. You're free to pause or stop your plan anytime - no penalties, no hassle.
A WORLD-CLASS WINE CELLAR
At Whisky Partners, we specialize in sourcing, trading, and managing the world's finest investment-grade wines. Below are some examples of the investment-grade wines we include in our cellar plans.

Bordeaux
First Growths (Lafite, Latour, Margaux, Mouton, Haut-Brion) and select Right Bank icons (Pétrus, Cheval Blanc).

Burgundy
The greatest names, including Domaine de la Romanée-Conti (DRC), Armand Rousseau, and Leroy.

Champagne
Dom Pérignon, Krug, Cristal, Salon, and other long-lived prestige cuvées.

Super-Tuscans
Sassicaia, Ornerllaia, Masseto, Tignanello, and the most collectable Italian wines.

Napa Valley & Rhône
Ultra rare wines such as Screaming Eagle, Harlan Estate, Château Rayas, and Guigal's La La's.
WHAT MAKES A WINE-INVESTMENT GRADE
The wines we select for our cellar plans meet the strictest criteria, including:
- Strong Market Demand - Wines that are highly sought after by collectors and investors worldwide.
- Proven Price Appreciation - Historical performance backed by real data.
- Age-Worthiness - Wines that improve and gain value over decades
- Limited Supply & Increasing Rarity - Wines that become scarcer over time as they are consumed.
- Active Secondary Market - A strong trading presence on platforms like Live-ex, auctions, and private sales.
A DATA DRIVEN APPROACH
At Whisky Partners, we are redefining fine wine investment with a forward-thinking approach that blends market expertise with cutting-edge technology. Our Cellar Plan is designed to deliver true investment alpha, using a data-driven methodology to maximize returns, manage risk, and create a smarter way to build your collection. We leverage:

Real time pricing intelligence
Ensuring you buy at the right price

Predictive analytics
Identifying future high-performing wines

Global market insights
Giving you a competitive edge

Portfolio diversification
Concierge access & expert advice on how to build the best portfolio for you.
A collection over time
This collection is subscribes to the Bronze Plus - Starter Plan of £250 per month
WHAT OUR CLIENTS SAY
"Very professional approach and extremely informative of the options available to an investor. The process was slick and easy to follow with no long forms to fill out, making the experience a good one."
Dean Reay
"Very professional and knowledgeable. Easy portal to use and good updates on availability."
William Redmond
"Great upfront communication and expedient reply to questions after making the purchase. Still too early to tell how it will be when trying to sell the product but so far it's been a great experience."
Colin
OUR OFFICE IN 105 PICADILLY
Our office at 105 Piccadilly features a contemporary House Lounge Bar and a separate tasting suite designed for client events. This inviting space offers the perfect setting for gatherings, tastings, and networking, enhancing our commitment to exceptional service and client engagement. Become a cellar plan member and enjoy up to 4 tasting events at the lounge.
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OUR EXCLUSIVE EVENTS
As a cellar plan member, enjoy invites to our exclusive high-end events hosted in our Mayfair office. Enjoy wine and whisky tasting, along with general networking events.
Upcoming events:
Whisky Tasting

Wine Tasting

Mixers

WHY CHOOSE US
See plansFAQ
Simply choose your plan and set your monthly investment amount. Our team will then contact you to discuss your objectives and start curating your collection.
Our team will carefully select wines based on your preferences and market opportunities. If we come across something exceptional slightly outside your budget, we can hold off and use two months' allocation to secure it for you.
You are free to access your wines whenever you want for consumption. For wines which you will wish to exit, we will recommend when the time is right to sell. We offer a range of exit strategies, including listing on our e-commerce website, using our marketplace platform, or even
Our experts continuously monitor market trends and will advise you on the optimal time to sell, ensuring you maximise your returns.
You can pause or stop your plan at anytime without penalties. Your existing collection will remain securely stored and available for sale or delivery.
Fine wine is considered a wasting asset, meaning it is typically exempt from Capital Gains Tax in the UK. However, we always recommend consulting a financial advisor for personal tax guidance.
Yes! As a Silver & Gold member, you'll have access to exclusive tastings and events at our own tasting venue at 105 Piccadilly, plus you'll get annual credit to spend on your collection.