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Cellar Plan

Invest monthly with Wine Cellar plans

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WHAT IS A WINE CELLAR PLAN?

A wine cellar plan is an easy and affordable way to build your wine investment portfolio. Our expertly crafted investment-grade wine cellar plans are selected by our in-house wine specialists and are tailored to fit your needs. Build a magnificent wine collection over time which you can sell on for a profit or trade with other collectors. Start investing from £250/mo.

CELLAR PLANS

Bronze Plus - Starter
£250/mo

2% annual fee
480 Bottles (40 Cases) By Year 4
120 Bottles (10 Cases) per Year
£12,000 Holdings By Year 4
£3000 per year
Cellar Plan Team Access
Our dedicated cellar plan team can assist with any part of the process.
Invest now
Storage & Insurance Included
No Onboarding Fee
Cancel Anytime

Silver Plus - Starter
£500.00/mo

1% annual fee
960 Bottles (80 Cases) By Year 4
240 Bottles (20 Cases) per Year
£24,000 Holdings By Year 4
£6000 per Year
Personal Account Manager
Your dedicated account manager can assist with any part of the process.
Invite To Four Tastings Yearly
Enjoy our exclusive tasting events held in our Mayfair Lounge
Annual Cash Back - To Spend On Future Allocation
Earn annual cash back to reinvest in your future allocations effortlessly.
Invest now
Storage & Insurance Included
No Onboarding Fee
Cancel Anytime

Gold Plus - Collector
£1000.00/mo

0% annual fee
1920 Bottles (160 Cases) By Year 4
480 Bottles (40 Cases) per Year
£48,000 Holdings By Year 4
£12,000 per Year
Personal Account Manager
Your dedicated account manager can assist with any part of the process.
Invite To Four Tastings Yearly
Enjoy our exclusive tasting events held in our Mayfair Lounge
Annual Cash Back - To Spend On Future Allocation
Earn annual cash back to reinvest in your future allocations effortlessly.
Invest now
Storage & Insurance Included
No Onboarding Fee
Cancel Anytime
£
76,240,000
+
ASSETS IN STORAGE
£
2,093,000
PAID OUT
590
+
EXITS
19,653
MEMBERS

THE BENEFITS OF A cellar plan

Returns

Build & curate a high-yield wine portfolio through monthly auto-allocation of investment-grade stock.

Access Rare Stock

Members get priority access to handpicked fine wines and rare vintages, only available with the Cellar Plan.

Personal Account Manager

Concierge access & expert advice on how to build the best portfolio for you.

Secure Storage & Insurance

Your collection is fully insured & stored in bonded warehouses, licensed & audited by HMRC.

Cash Back + Member Perks

Receive free annual credit to spend on your allocation & get access to member-only wine tastings.

Flexible Exit Options

We offer a wide range of exit options, including selling privately or on our marketplace, going to auction, gifting or for your own consumption.

Data-driven Intelligence

We track global pricing, auction trends, and Wine Advocate scores to identify wines with the highest appreciation potential for your portfolio.

Dynamic Portfolio Management

Our proprietary tools help rebalance and optimize your cellar, adjusting for shifting market conditions.

How OUR CELLAR PLAN Works?

1

Set Your Pace

Choose your plan & select how much you want to invest each month. Our team will reach out to discuss your goals.

2

Portfolio Construction

Based on your plan & goals, our team will source a tailored selection of highly liquid investment-grade wines for your cellar plan.

3

Effortless Management

We'll take care of secure storage & insurance. If your wines reach peak maturity, we'll recommend the best time to sell for maximum returns.

4

Track Your Progress

We want this to be as flexible & fun as possible - our platform allows you to watch your collection grow, keeping you updated along the way. You're free to pause or stop your plan anytime - no penalties, no hassle.

A WORLD-CLASS WINE CELLAR

At Whisky Partners, we specialize in sourcing, trading, and managing the world's finest investment-grade wines. Below are some examples of the investment-grade wines we include in our cellar plans.
Bordeaux

First Growths (Lafite, Latour, Margaux, Mouton, Haut-Brion) and select Right Bank icons (Pétrus, Cheval Blanc).
Burgundy

The greatest names, including Domaine de la Romanée-Conti (DRC), Armand Rousseau, and Leroy.
Champagne

Dom Pérignon, Krug, Cristal, Salon, and other long-lived prestige cuvées.
Super-Tuscans

Sassicaia, Ornerllaia, Masseto, Tignanello, and the most collectable Italian wines.
Napa Valley & Rhône

Ultra rare wines such as Screaming Eagle, Harlan Estate, Château Rayas, and Guigal's La La's.

WHAT MAKES A WINE-INVESTMENT GRADE

The wines we select for our cellar plans meet the strictest criteria, including:

A DATA DRIVEN APPROACH


At Whisky Partners, we are redefining fine wine investment with a forward-thinking approach that blends market expertise with cutting-edge technology. Our Cellar Plan is designed to deliver true investment alpha, using a data-driven methodology to maximize returns, manage risk, and create a smarter way to build your collection. We leverage:

Real time pricing intelligence

Ensuring you buy at the right price

Predictive analytics

Identifying future high-performing wines

Global market insights

Giving you a competitive edge

Portfolio diversification

Concierge access & expert advice on how to build the best portfolio for you.

A collection over time

This collection is subscribes to the Bronze Plus - Starter Plan of £250 per month
Year 2
Year 4
Year 6
RED
8 Cases
96 bottles
30 Cases
60 Cases
RED
4 Cases
48 bottles
25 Cases
40 Cases
SPIRITS
2 Bottles
10 Bottles
22 Bottles

WHAT OUR CLIENTS SAY

"Very professional approach and extremely informative of the options available to an investor. The process was slick and easy to follow with no long forms to fill out, making the experience a good one."

Dean Reay
"Very professional and knowledgeable. Easy portal to use and good updates on availability."

William Redmond
"Great upfront communication and expedient reply to questions after making the purchase. Still too early to tell how it will be when trying to sell the product but so far it's been a great experience."


Colin

OUR OFFICE IN 105 PICADILLY

Our office at 105 Piccadilly features a contemporary House Lounge Bar and a separate tasting suite designed for client events. This inviting space offers the perfect setting for gatherings, tastings, and networking, enhancing our commitment to exceptional service and client engagement. Become a cellar plan member and enjoy up to 4 tasting events at the lounge.

OUR EXCLUSIVE EVENTS

As a cellar plan member, enjoy invites to our exclusive high-end events hosted in our Mayfair office. Enjoy wine and whisky tasting, along with general networking events.

Upcoming events:
Whisky Tasting
Wine Tasting
Mixers

WHY CHOOSE US

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FAQ

How do I get started?

Simply choose your plan and set your monthly investment amount. Our team will then contact you to discuss your objectives and start curating your collection.

Can I choose which wines go into my collection?

Our team will carefully select wines based on your preferences and market opportunities. If we come across something exceptional slightly outside your budget, we can hold off and use two months' allocation to secure it for you.

Can I access my wines?

You are free to access your wines whenever you want for consumption. For wines which you will wish to exit, we will recommend when the time is right to sell. We offer a range of exit strategies, including listing on our e-commerce website, using our marketplace platform, or even

How do I know when to sell?

Our experts continuously monitor market trends and will advise you on the optimal time to sell, ensuring you maximise your returns.

What happens if I want to pause or stop my plan?

You can pause or stop your plan at anytime without penalties. Your existing collection will remain securely stored and available for sale or delivery.

Do I pay tax on my wine investments?

Fine wine is considered a wasting asset, meaning it is typically exempt from Capital Gains Tax in the UK. However, we always recommend consulting a financial advisor for personal tax guidance.

Can I attend wine tastings or events?

Yes! As a Silver & Gold member, you'll have access to exclusive tastings and events at our own tasting venue at 105 Piccadilly, plus you'll get annual credit to spend on your collection.