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Build a High-Yield Portfolio with Monthly Auto-Allocation

Priority Access to Rare Vintages with the Cellar Plan

Expert Concierge Advice on Portfolio Diversification

Explore Flexible Exit Options, Including Auctions & Gifting

Fully Insured Storage in HMRC-Bonded Warehouses

Build a High-Yield Portfolio with Monthly Auto-Allocation

Priority Access to Rare Vintages with the Cellar Plan

Expert Concierge Advice on Portfolio Diversification

Explore Flexible Exit Options, Including Auctions & Gifting

Fully Insured Storage in HMRC-Bonded Warehouses

Cellar Plan

Invest monthly with
Wine Cellar plans

Expertly crafted investment cellar plans selected just for your needs.
Explore plansExplore plans

What is a wine cellar plan?

A wine cellar plan is an easy and affordable way to build your wine investment portfolio. Our investment-grade wine cellar plans are selected by our in-house wine specialists. Build a magnificent wine collection over time which you can sell on for a profit or trade with other collectors.
How Fine Wine Performs
+109%
Art
+118%
Cars
+59%
Coins
+39%
Jewellery
+60%
Handbags
+149%
Wine
Source: Knight Frank luxury investment index (10 year growth)

Choose the best plan for you.

GOLD PLUS
0% annual fee
£ 1,000/ Per Month
Buy plan
BY YEAR 4
576 Bottles (48 Cases)
£48,000 Holdings
EXTRA
Personal Account Manager
Invite To Four Tastings Yearly
Annual Cash Back - To Spend On Future Allocation
Storage & Insurance Included
No Onboarding Fee
Cancel Anytime
BRONZE PLUS
2% annual fee
£ 250/ Per Month
Buy plan
BY YEAR 4
144 Bottles (12 Cases)
£12,000 Holdings
EXTRA
Team Access
SILVER PLUS
1% annual fee
£ 500/ Per Month
Buy plan
BY YEAR 4
288 Bottles (24 Cases)
£24,000 Holdings
EXTRA
Personal Account Manager
Invite To Four Tastings Yearly
Annual Cash Back - To Spend On Future Allocation
£
100,244,984
+
Assets in storage
£
7,823,815
paid out
2462
+
Exits
43,933
members

Why a cellar plan?

From curated monthly selections tailored to your taste, to long-term portfolios for future generations - or a data-driven strategy focused on profit - our experts will craft the perfect plan for you.

To Consume

Our expert team will go through your tastes & preferences, handpick the wines you enjoy each month and build you your dream cellar for you to indulge in as & when you like.

To Pass On

We will curate a portfolio that stands the test of time. A story board bottle by bottle for you to have for future generations to savour.

To Profit

Using real financial data to analyse market movements, emerging regions & historical performance, our team will advise you on which wines to include in your portfolio with the aim of generating the highest possible returns.

The benefits of a cellar plan

Returns

Build & curate a high-yield wine portfolio through monthly auto-allocation of investment-grade stock.

Access Rare Stock

Members get priority access to handpicked fine wines and rare vintages, only available with the Cellar Plan.

Personal Account Manager

Concierge access & expert advice on how to build the best portfolio for you.

Secure Storage & Insurance

Your collection is fully insured & stored in bonded warehouses, licensed & audited by HMRC.

Cash Back + Member Perks

Receive free annual credit to spend on your allocation & get access to member-only wine tastings.

Flexible Exit Options

We offer a wide range of exit options, including selling privately or on our marketplace, going to auction, gifting or for your own consumption.

Data-driven Intelligence

We track global pricing, auction trends, and Wine Advocate scores to identify wines with the highest appreciation potential for your portfolio.

Dynamic Portfolio Management

Our proprietary tools help rebalance and optimize your cellar, adjusting for shifting market conditions.

Portfolio diversification

Concierge access & expert advice on how to build the best portfolio for you.

Returns

Build & curate a high-yield wine portfolio through monthly auto-allocation of investment-grade stock.

Access Rare Stock

Members get priority access to handpicked fine wines and rare vintages, only available with the Cellar Plan.

Personal Account Manager

Concierge access & expert advice on how to build the best portfolio for you.

Secure Storage & Insurance

Your collection is fully insured & stored in bonded warehouses, licensed & audited by HMRC.

Cash Back + Member Perks

Receive free annual credit to spend on your allocation & get access to member-only wine tastings.

Data-driven Intelligence

We track global pricing, auction trends, and Wine Advocate scores to identify wines with the highest appreciation potential for your portfolio.

Dynamic Portfolio Management

Our proprietary tools help rebalance and optimise your cellar, adjusting for shifting market conditions.

Portfolio diversification

Concierge access & expert advice on how to build the best portfolio for you.

How our cellar plan works?

Our simple, step-by-step process makes building your wine collection easy and enjoyable. From setting your investment pace to effortlessly managing your portfolio, we’re here to help you grow and track your collection with confidence.

1

Set Your Pace

Choose your plan & select how much you want to invest each month. Our team will reach out to discuss your goals.

2

Portfolio Construction

Based on your plan & goals, our team will source a tailored selection of highly liquid investment-grade wines for your cellar plan.

3

Effortless Management

We'll take care of secure storage & insurance. If your wines reach peak maturity, we'll recommend the best time to sell for maximum returns.

4

Track Your Progress

We want this to be as flexible & fun as possible - our platform allows you to watch your collection grow, keeping you updated along the way. You're free to pause or stop your plan anytime - no penalties, no hassle.

Our App

Portfolio Tracking

Completely free to our cellar plan members, our portfolio tracking places us at the forefront of fine wine trading.

Our platform and app provides up to date data on your portfolio including amount invested & valuations, as well as market insights and recommendations on when to sell.

What makes a wine investment-grade

Our cellar plan wines undergo rigorous criteria to ensure they are of an investment-grade calibre.

Strong Market Demand

Wines that are highly sought after by collectors and investors worldwide.

Proven Price Appreciation

Historical performance backed by real data.

Age-Worthiness

Wines that improve and gain value over decade.

Limited Supply & Increasing Rarity

Wines that become scarcer over time as they are consumed.

Active Secondary Market

A strong trading presence on platforms like Live-ex, auctions and private sales.

A data driven approach

We are redefining fine wine investment by using a data-driven methodology to maximise returns, manage risk and create a smarter way to build our cellar plan collections, ensuring we deliver true investment alpha.

Real time pricing intelligence

Ensuring you buy at the right price

Predictive analytics

Identifying future high-performing wines

Global market insights

Giving you a competitive edge

SILVER PLAN

A collection over time

Shows an example of a Silver plan subscription.
Year 2
Year 4
Year 6
RED
i
DCR, Burgundy, Châteauneuf, Pétrus, Bordeaux, Masseto, Tuscany
6 Cases
96 bottles
12 Cases
144 bottles
18 Cases
216 bottles
RED
i
Sassicaia Bianco, Tuscany Margaux, Bordeaux, Screaming Eagle, Nappa Valley
4 Cases
48 bottles
8 Cases
96 bottles
12 Cases
144 bottles
SPIRITS
i
Krug, Dom Perignon, Cristal
2 CASES
24 bottles
4 Cases
48 bottles
6 Cases
72 bottles

Members events

As a cellar plan member, enjoy invites to our exclusive high-end events hosted in our Mayfair office. Enjoy wine and whisky tasting, along with talks, mixers and general networking events.

What our clients say

feefo
Dean Reay
Coventry
Very professional approach and extremely informative of the options available to an investor. The process was slick and easy to follow with no long forms to fill out, making the experience a good one.
Eileen
London
I dealt with Nathan Crimp who was excellent. Very knowledgeable, clearly knows his stuff with a passion for this, and he was incredibly helpful in building me a specific recommendation.
William Redmond
Larkhall
Very professional and knowledgeable. Easy portal to use and good updates on availability.
Colin
Tennessee, USA
Great upfront communication and expedient reply to questions after making the purchase. Still too early to tell how it will be when trying to sell the product but so far it's been a great experience.
Trusted Customer
London
Excellent service from start to finish.

FAQ

How do I get started?

Simply choose your plan and set your monthly investment amount. Our team will then contact you to discuss your objectives and start curating your collection.

Can I choose which wines go into my collection?

Our team will carefully select wines based on your preferences and market opportunities. If we come across something exceptional slightly outside your budget, we can hold off and use two months' allocation to secure it for you.

Can I access my wines?

You are free to access your wines whenever you want for consumption. For wines which you will wish to exit, we will recommend when the time is right to sell. We offer a range of exit strategies, including listing on our e-commerce website, using our marketplace platform, or even

How do I know when to sell?

Our experts continuously monitor market trends and will advise you on the optimal time to sell, ensuring you maximise your returns.

What happens if I want to pause or stop my plan?

You can pause or stop your plan at anytime without penalties. Your existing collection will remain securely stored and available for sale or delivery.

Do I pay tax on my wine investments?

Fine wine is considered a wasting asset, meaning it is typically exempt from Capital Gains Tax in the UK. However, we always recommend consulting a financial advisor for personal tax guidance.

Can I attend wine tastings or events?

Yes! As a Silver & Gold member, you'll have access to exclusive tastings and events at our own tasting venue at 105 Piccadilly, plus you'll get annual credit to spend on your collection.